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Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals. an online consumer mortgage company, and worked with that company through its IPO. If you’re a CEO entering a new market (or innovating in an old one!),

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How to Recruit the Next Generation of Women Sales Leaders

Hubspot Sales

For example, in 2004, 20% of all American advertisements featured a celebrity. With the rise of social media and the demand for authenticity, advertisers and companies are now investing more in ways to harness the power of word of mouth marketing and referral programs to grow sales. In its place? Peer-to-peer influence.