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How To Win On The Front Line Using Strategy, Sun Tzu and Sales Readiness

Bernadette McClelland

One of those strategies is summed up by this very ‘relevant to 20th century sales leadership behaviour’ statement : “If officers are unaccustomed to rigorous drilling they will be worried and hesitant in battle; if generals are not thoroughly trained they will be inwardly quail when they face the enemy.”.

Strategy 150
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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. Sam Jacobs: Do you sell to the chief marketing officer? So what do we do, right? Is that your primary persona?

Lead Rank 107