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How To Win On The Front Line Using Strategy, Sun Tzu and Sales Readiness

Bernadette McClelland

One of those strategies is summed up by this very ‘relevant to 20th century sales leadership behaviour’ statement : “If officers are unaccustomed to rigorous drilling they will be worried and hesitant in battle; if generals are not thoroughly trained they will be inwardly quail when they face the enemy.”.

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