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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Managing inside sales can be a full time job.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

December 2007. The Pipeline Renbor Sales Solutions Inc.s Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Demand Generation. EDGE Sales Process. January 2009.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. The New Strategic Selling: The Unique Sales System Proven Successful by America’s Best Companies. This is a must-read if you’re in complex high-value, low-volume sales, because it will give you the edge.