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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Anne is a principal analyst in the Sales Operations Research Service at Forrester. She has an extensive background in developing business plans, diagnosing operational gaps, implementing results-oriented sales initiatives with organizations of all sizes, and helping organizations create and live their brand promise.

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PODCAST 176: How to Rock Product Marketing with Ajit Ghuman

Sales Hacker

In 2008, a year after graduating from my undergrad college, I read the book, Crossing the Chasm , and that really got me excited about Silicon Valley. That simple change, that he started selling that customer service platform to gaming companies, got him 10X more revenue than the default way of saying “Oh, it’s just $90 per user.”