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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Advice - Marketers should focus more spending on communicating the value of solutions, and less on brand development and buiding.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

We have prepared the roundup of the best sales blogs just for you! These are the best sales blogs you need to be following to keep your sales blade sharp. Here are the best sales blogs in Slideshare form, or below the presentation are all the individual sales blogs with a little more detail. Sales Hacker.

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Cut through the clutter - Buyers are inundated with marketing messages constantly via e-mail, web browsing, direct mail and advertising. Moreover, the executive assessments continually led to multiple projects / product sales at decidedly higher deal sizes. Here are the top six benefits: 1.

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