2010, Case Study, Channels and Demand Generation Targets

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 For example, the typical B2B prospect receives an average of 20.3

Buyer

Buyer Buying Cycle Marketing Case Study

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Buying Cycle

Buying Cycle Marketing Comparison Vendor

Sales Pro Central

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

Five Reasons You May Not Be Spending Enough on Content Marketing

Webinars

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