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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. .

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Sunday, May 22, 2011. Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? Once these are in place, telemarketing is the obvious channel for ongoing correspondence.