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Jonathan Farrington's Blog ? How To Construct and Implement a.

Jonathan Farrington

How To Construct and Implement a Successful Business Development Strategy. Whilst I very much hope that the super-efficient amongst you had your strategy for 2012 signed off long ago, it may just be that some of you are still in “construction mode” so this will help…. E-Mail campaigns. Advertising. Exhibitions.

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Why Cost Efficient May Not Be Cost Effective Marketing

Increase Sales

The homestretch for crossing the 2012 business year finish line is here. Yesterday I received from one of my local papers an email with the following message: TODAY ONLY we are offering a VERY cost efficient advertising campaign that will run for 28 consecutive days. Post Card Direct Mail Campaign. Read all about it!”