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CMO: Sales People are Cavemen

SBI Growth

Incent them correctly and you get what you want. Mis-align incentives and you get nothing. This means that getting Sales to use the tools requires you to be the best salesmen in the company. Perhaps you’ve rolled out marketing automation, a new collaboration tool like Jive or Chatter or even a new CRM. You should.

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Sales Training Games and Goals: 4 Steps to Successfully Motivate Retail Employees

Sales Hacker

I’ve been leading sales teams since 2014, and believe me when I say I’ve seen a few things. In this article, I’ll walk you through my step-by-step process of setting goals for sales reps — with a special focus on retail employees and the power of sales incentives and gamification. Step 1: Set a SMART goal structure. Stretch goals.

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