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Follow the Money: The Primary Responsibility for CMOs

Pointclear

The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to get to the root cause of an issue. Follow the Money. Does Marketing wanna follow the money?

ROI 100
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How AI and Machine Learning are Changing Sales Automation

Showpad

Sales and Marketing teams are realizing significant advantages thanks to cutting-edge systems that can shorten the sales cycle and automate menial processes that save precious time and capital resources. . Far from creating an entirely robotic sales force, though, AI and ML can empower your Sales and Marketing staff to achieve more.