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Follow the Money: The Primary Responsibility for CMOs

Pointclear

The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Its purpose is to follow the money trail to get to the root cause of an issue. Follow the Money. Does Marketing wanna follow the money?

ROI 100
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How AI and Machine Learning are Changing Sales Automation

Showpad

Yet some businesses may be hesitant to invest in Marketing automation like AI and ML, either because such tools seem too far out or the workforce is afraid of being replaced. . What’s more, the upsides of automation tools vary — quantifying them can be difficult at the onset of high-spend tech integration.