Sales and Marketing Management
APRIL 24, 2017
The first two forces – dissatisfaction with the current solution and the pull of an alternative – are standard demand generation catalysts. In his 2016 book “When Coffee and Kale Compete,” Alan Klement referred to these as “anxiety-in-use” and “anxiety-in-choice.” Anxiety of a new solution. How Customers Choose.
Pointclear
AUGUST 18, 2015
When they start falling short on conversions or missing revenue, they simply treat the symptoms of a misaligned or broken lead-to-revenue process—more leads, more sales people, more technology. Invested in content generation. Did you improve conversions? Hired a social media marketer. Added an SDR team. Data quality.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
AUGUST 20, 2015
I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?
SalesLoft
MARCH 9, 2016
Welcome to Day 2 Rainmaker 2016! In our organization, the Outbound SDR team reports to the Director of Sales Development, and the Inbound SDR team reports to the VP of Marketing and Demand Generation. 15% conversion (150 OB Accounts) and 13% conversion (75MM Accounts). 39% Inbound. 12% AE Sourced.
Zoominfo
FEBRUARY 26, 2018
His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. The professionals at ExecVision have made it their mission to provide executives with sales conversation insights and tools to help drive their team’s performance. Bridge Group Inc.
Zoominfo
FEBRUARY 26, 2018
His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. The professionals at ExecVision have made it their mission to provide executives with sales conversation insights and tools to help drive their team’s performance. Bridge Group Inc.
Sales Hacker
OCTOBER 7, 2021
The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Alyssa is passionate about promoting personal and leadership development, fostering candid conversations, and creating a unique culture of vulnerability and inclusiveness.
Expert insights. Personalized for you.
189 
Let's personalize your content