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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

These surveys were conducted over the last two years and offer year-over-year comparisons of results. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty creating a consistent, multi-channel customer experience. Customer experience solutions.

Trends 184
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The Complete Guide to Quantum Leaping Personalization at Scale

Sales Hacker

By layering in all three, I do believe we passed the Turing Test at OutboundWorks in 2017. I often receive bizarre LinkedIn automations that look like a really pitchy email with a bunch of bullet points followed by a near-immediate push reply: 2:05 PM – Hey Justin, Sounds like we are both interested in advertising technology, let’s connect!

Scale 109
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Inbound or outbound sales—which one should you focus on?

Close.io

With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media. We’ll spend the rest of the article describing those situations to you to point you to the strategy that will be the best growth channel for your business.