DiscoverOrg Sales

JANUARY 1, 2018

These surveys were conducted over the last two years and offer year-over-year comparisons of results. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty tracking digital marketing/advertising efforts. Anticipated spend #1: Digital advertising.

Trends 184

Trends Advertising Advertising Survey 184

Sales Hacker

AUGUST 12, 2020

Instead we need to focus on using our own voices and words to send each prospect a unique message. We neglected to figure out — in advance or in discovery — if what we are selling is relevant or timely to the prospect. By layering in all three, I do believe we passed the Turing Test at OutboundWorks in 2017. Building the System.

Scale 108

Scale Ideal Customer Profile LinkedIn Outbound 108

Close.io

OCTOBER 28, 2019

Yes, it often requires a human touch, and yes, it relies on pushing ideas onto ( sometimes ) unsuspecting prospects, but it’s one of the most powerful ways to build trust, close big deals, and maintain control. Instead of the prospect coming to the company, the salesperson (or business) comes to the prospect.

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64