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15 CRM Statistics You Need to Know

Pipeline

year-on-year (YoY) growth of CRM adoption According to Gartner, at the end of 2017, the revenue of CRM overtook the place of database management systems (DMBSs), making CRM the largest software market in the world. They vary from lead nurturing (57%) to customer engagement (36%) to campaign reporting (28%).

CRM 52
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9 Sales Trends to Watch for in 2018

Circleback

2017 is finally over. More acquisitions and partnerships, an increased role of AI and automation, a rising millennial workforce, and higher costs of customer acquisition are all making the B2B space highly unpredictable and competitive. In addition, content is becoming a popular way to reach customers.

Trends 20