How to Use Value Propositions in the Middle of the Sales Cycle: Focus Sales Teams on Customer Outcomes
LeveragePoint
MARCH 23, 2018
people in the average 2017 buying team. When a sponsor agrees to a Shared Business Case to buy with your sales team, that agreement supports faster and better results during the negotiation and procurement stages at the end of the sales cycle. Customized follow-up materials provide selling teams with an edge.
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