Remove 2017 Remove Consultative Selling Remove Marketing Remove Negotiation
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How to Use Value Propositions in the Middle of the Sales Cycle: Focus Sales Teams on Customer Outcomes

LeveragePoint

people in the average 2017 buying team. When a sponsor agrees to a Shared Business Case to buy with your sales team, that agreement supports faster and better results during the negotiation and procurement stages at the end of the sales cycle. Customized follow-up materials provide selling teams with an edge.

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How to Use Value Propositions Early in the Sales Cycle: Flexible Case Studies Drive More Qualified B2B Sales Opportunities

LeveragePoint

Understanding Sales Challenges , Richardson’s recently compiled survey, identified the top 3 concerns among seller executives: (1) Competing against a low cost provider, (2) Combatting the status quo and (3) Knowledge about how to team sell effectively. Case studies answer the question “what do you do for your customer?” 3. Differentiate.