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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. in 2017 to 32.4% in 2018 to 31% in 2019.

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Are Your Sales Enablement Initiatives Missing Something?

Miller Heiman Group

To be clear, there are a number of other facets, such as technology, governance, cross-functional collaboration processes, and so on, that make up a mature, holistic enablement discipline. This messaging goes into online content, demand generation campaigns and all the customer-facing materials marketing produces.