B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return
Pointclear
DECEMBER 27, 2016
A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. Note that there are three groups of prospects that benefit from nurturing: 1. Marketing Pipeline.
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