19 strategies, tactics, and tips on how to launch a product in 2019
Close.io
JANUARY 7, 2019
They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. But if you’re selling a B2B SaaS tool, I’ve found the sweet spot to be batches of 20–30 users. Back in the day, companies used to invest insane amounts of time and money into a “Big Bang” launch.
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