Mobile CRM: Choosing the Right CRM Solution for Your Business
Customer Centric Selling
NOVEMBER 16, 2015
Much so that Gartner projects that by 2017, CRM will be a $36 billion market. And all this makes sense – in 2015, you won’t find a single organization in sales without a CRM system in place. A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. This sheds light on this next point.
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