Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Sales Hacker

OCTOBER 21, 2019

Senior Director, Demand Generation at Unitrends. In 2018 I seized the opportunity to lead a marketing organization after spending the previous 11 years in sales. . We found that 80% of our new pipeline was coming from referrals. YOU MIGHT ALSO ENJOY: Sales Hacker’s 35 Most Influential Women in Sales (2018 Edition).

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. Use GoToMeeting to invite prospects, domain experts, and referrals from any location and get all of them focused on your message. That merger followed ZoomInfo’s acquisition of Datanyze in 2018.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52