4 Surprising Data Points Email Marketers Should See Before Black Friday
Appbuddy
NOVEMBER 22, 2021
How does the average consumer react to this spike in email? In 2020, Black Friday was on November 27. To establish a clear benchmark for email performance during this time, we want to look at baseline data both before and after the holiday rush. Do these spikes cause issues for senders, and if so, for how long? Is this worth it?
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