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For Return Path Users, Now’s the Time to Check Out Everest

Appbuddy

If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. Recently, Salesforce Marketing Cloud notified its clients that as of May 1, 2021, the Return Path platform would no longer be available for sale or renewal through Salesforce.

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For Return Path Users, Now’s the Time to Check Out Everest

Appbuddy

If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. Recently, Salesforce Marketing Cloud notified its clients that as of May 1, 2021, the Return Path platform would no longer be available for sale or renewal through Salesforce.

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4 Surprising Data Points Email Marketers Should See Before Black Friday

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How does the average consumer react to this spike in email? In 2020, Black Friday was on November 27. To establish a clear benchmark for email performance during this time, we want to look at baseline data both before and after the holiday rush. Do these spikes cause issues for senders, and if so, for how long?

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2020 State of Email Live…Wrapped!

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We couldn’t just ask our viewers to sift through every webcast to get the information they were looking for, so we created DISRUPTION: How the 2020 Pandemic Changed Email eBook. The post 2020 State of Email Live…Wrapped! During this period, senders adjusted their strategies in volume, send-time, and messaging.

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What’s Beyond the Summit?

Appbuddy

During our first-ever Summit, an online event designed to bring motivation, tips, and innovation to email marketers around the globe, we asked attendees a few key questions. Where are you at, climbing the mountain toward email marketing? .

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Google Announces General Availability of BIMI in Gmail

Appbuddy

We provide the tools you need to manage both DMARC and BIMI within our Everest platform. With Everest, you’re able to generate your BIMI record, host your BIMI SVG image, and preview your message at BIMI-enabled inboxes. We can’t wait to see how this impacts the email marketing landscape going forward. Conclusion.

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Email Volume is Up, But Are Opens?

Appbuddy

Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. As you can see above, COVID-19 rocked email just as much as everything else, and we’ve yet to stabilize. Email volumes are still climbing. Email volume is way up, but open rates are at their yearly average.

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