Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! AI is so effective because email programs can deliver truly 1:1 messages at a scale never previously possible.

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Scale Face-to-face Travel Channels 52

Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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Loyalty Customer Scale Webinar Metrics 52

Appbuddy

DECEMBER 7, 2020

In the first post of our “festive reading” series, we considered how 2020 was a catalyst for email innovation and adoption of new technology. But the technology-fueled email fireworks show we expect hasn’t really happened. Recognising 2020 has been the year of Zoom, their “Bringing our store to you” email does just that!

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Trends Campaigns Retail Scale 52