Appbuddy

APRIL 28, 2021

If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. Recently, Salesforce Marketing Cloud notified its clients that as of May 1, 2021, the Return Path platform would no longer be available for sale or renewal through Salesforce.

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Appbuddy

APRIL 28, 2021

If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. Recently, Salesforce Marketing Cloud notified its clients that as of May 1, 2021, the Return Path platform would no longer be available for sale or renewal through Salesforce.

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Everest Licensing SalesForce Email Marketing 52

Appbuddy

NOVEMBER 22, 2021

How does the average consumer react to this spike in email? In 2020, Black Friday was on November 27. To establish a clear benchmark for email performance during this time, we want to look at baseline data both before and after the holiday rush. What decisions will marketers face this year? Peak Season is Getting Longer.

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Appbuddy

OCTOBER 2, 2020

Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. As you can see above, COVID-19 rocked email just as much as everything else, and we’ve yet to stabilize. Email volumes are still climbing. Email volume is way up, but open rates are at their yearly average.

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Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! This encourages greater subscriber trust in senders, as they are given a visual indicator it’s a legitimate email.

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Appbuddy

DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.

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