Appbuddy
APRIL 28, 2021
If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. Recently, Salesforce Marketing Cloud notified its clients that as of May 1, 2021, the Return Path platform would no longer be available for sale or renewal through Salesforce.
Appbuddy
APRIL 28, 2021
If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. Recently, Salesforce Marketing Cloud notified its clients that as of May 1, 2021, the Return Path platform would no longer be available for sale or renewal through Salesforce.
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Appbuddy
JULY 14, 2022
Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Glad you asked. .
Appbuddy
NOVEMBER 17, 2022
In preparation for my keynote address, I did some research into the Nordic email marketing landscape. Using insights from Validity’s MailCharts brand intelligence solution, I created a performance benchmark based on email programs in Denmark, Finland, Norway, and Sweden. Don’t look like a spammer .
Appbuddy
NOVEMBER 22, 2021
Many marketers take the peak sales season as a cue to dust off their old, lesser engaged lists of subscribers to maximize their short-term revenue. This phrase has become cliché, especially in the marketing world, but it has never been truer than right now. What decisions will marketers face this year? Is this worth it?
Appbuddy
JUNE 2, 2021
Highly effective across all phases of the customer journey, email is particularly strong when used for post-purchase activity like receipts, order confirmations, and delivery updates. While driving sales remains an important email objective, this has declined year-on-year (YoY). Not just offers and promotions. KPI blind spots.
Appbuddy
AUGUST 22, 2022
Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain
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