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Innovation Starts With “A”

Appbuddy

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! As we enthusiastically embrace the festive season, email subscribers will benefit from a year of frenetic innovation.

Scale 52
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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

Appbuddy

There’s far less practical guidance on specific tactics senders should use for their first post-MPP peak sales season. During peak sales season, many existing subscribers forward interesting offer emails to friends. The downside is that clicks generate fewer data points, so email marketers need more of them.

Everest 52