Remove Consumer Remove Email Marketing Remove Everest Remove Sales
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4 Surprising Data Points Email Marketers Should See Before Black Friday

Appbuddy

In this article, we’ll tap into Validity’s Reputation Network—which collects and analyzes over 10 billion data points per day —to investigate a few key questions: When are we seeing email volume spike? How does the average consumer react to this spike in email? When are we seeing the biggest email volume spike?

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On Track for Email Success

Appbuddy

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. This also stems from how email marketers measure relevance.

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain

Everest 52
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Innovation Starts With “A”

Appbuddy

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! AI is so effective because email programs can deliver truly 1:1 messages at a scale never previously possible.

Scale 52
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Accelerated Interactivity Accelerates Customer Loyalty

Appbuddy

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

Loyalty 52
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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain. How can e-commerce increase sales? You’ve got products; social media has eyeballs eager for fresh content—and oh boy, do consumers love videos.

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All About Email Verification

Appbuddy

Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. Having a database of accurate email addresses is an asset for any business, but just like a home or a car, these databases require regular maintenance.