Appbuddy

OCTOBER 2, 2020

Friends, volume is way, way up, even this far ahead of the classic holiday email marketing rush. As you can see above, COVID-19 rocked email just as much as everything else, and we’ve yet to stabilize. Email volumes are still climbing. The post Email Volume is Up, But Are Opens? appeared first on Validity.

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Appbuddy

SEPTEMBER 21, 2022

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. (Cue

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! AI is so effective because email programs can deliver truly 1:1 messages at a scale never previously possible.

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Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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LeadFuze

JANUARY 9, 2024

This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain. How can e-commerce increase sales? And here you are, with your digital bat ready to swing for those sweet, sweet market share candies.

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Appbuddy

MAY 18, 2021

Email is consumers’ preferred channel for receiving marketing communications , and the basis of any email marketing program is the quality of the mailing list. Having a database of accurate email addresses is an asset for any business, but just like a home or a car, these databases require regular maintenance.

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Appbuddy

NOVEMBER 16, 2021

One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. Here’s a look at what Validity’s latest global email data tells us. Unsubscribe rates are decreasing.

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Appbuddy

NOVEMBER 23, 2021

There’s far less practical guidance on specific tactics senders should use for their first post-MPP peak sales season. During peak sales season, many existing subscribers forward interesting offer emails to friends. The downside is that clicks generate fewer data points, so email marketers need more of them.

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Appbuddy

NOVEMBER 17, 2022

In preparation for my keynote address, I did some research into the Nordic email marketing landscape. Using insights from Validity’s MailCharts brand intelligence solution, I created a performance benchmark based on email programs in Denmark, Finland, Norway, and Sweden. Average sending frequency in this region is 2.5

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Appbuddy

DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.

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Appbuddy

NOVEMBER 17, 2020

When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. Peak-sale Fatigue: The peak-sale period started earlier this year, with Amazon Prime day moving to mid-October, followed by Singles Day and Click Frenzy in November.

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