The Rise of 'K-everything': How Culture Fuels Business Growth
Hubspot Sales
JANUARY 12, 2024
Their rankings are from different categories, beauty and apparel. Their substantial growth is in line with South Korea’s outsized influence on direct-to-consumer fashion and beauty. In 2023 the country saw 6.5m+ foreign visitors – the government aims to triple that number and attract $24.5B of funds injected in 2023.
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