Top 10 B2B Ecommerce Trends for 2023
Hubspot Sales
APRIL 6, 2023
As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. billion by 2024 , meaning 42.9%
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