SugarCRM

NOVEMBER 28, 2023

As we analyze the CRM trends predictions for 2024 , it’s clear that several factors set this year apart from previous ones. The new 2024 State of CRM Report from SugarCRM is all about that—offering a path forward. Read on to see some of our key findings from 800+ sales, marketing, service, and IT leaders around the world.

Trends 26

Trends CRM Software Software 26

SugarCRM

MAY 14, 2024

Ask each department to draft a definition of your target customer and ensure sales and marketing share a common understanding of critical terminology and goals. Get the two teams together and review every touchpoint a lead has with your company, across departments and channels, in chronological order.

Top of Funnel 26

Top of Funnel Marketing SugarCRM Buyer Persona 26

SugarCRM

OCTOBER 10, 2023

These systems operated in silos, often leading to fragmented data and inefficient communication between departments. Imagine a scenario where customer information was stored in disparate databases, making it arduous for sales, marketing, and customer service teams to collaborate effectively.

Software 26

Software Software CRM Ideal Customer Profile 26