The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). Further, guiding prospects through the early stages of the buyer’s journey makes them essential to brand perception.
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