The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). They then leverage research tools and market insights to pinpoint promising opportunities. They can streamline the sales process and reduce the need for expensive lead generation tools or outsourcing services. 76% percent of BDRs report to sales over marketing.
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