Remove Account Based Marketing Remove Advertising Remove Closing Remove PointClear
article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

article thumbnail

Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. We persevered—and then turned over a Sales Qualified Lead which closed for $1,000,000,000 five months later. Here’s What PointClear Persistence Looks Like. A Keep-at-It Story Close to Home. I have been extremely busy but I’ll be ready to talk to you soon.”. We didn’t stop.