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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. We persevered—and then turned over a Sales Qualified Lead which closed for $1,000,000,000 five months later. Here’s What PointClear Persistence Looks Like. A Keep-at-It Story Close to Home. I have been extremely busy but I’ll be ready to talk to you soon.”. We didn’t stop.

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Insights on Outbound Conference in Atlanta

Pointclear

The more you need a deal the less likely it is to close.”. A key piece of both books is my firm commitment to showing others that by targeting better prospects, it is possible to close more deals at a higher price. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. Some Additional Take-aways.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. And lastly, the range of rankings in the Forrester survey is extremely close, and may paint a picture of marketer satisfaction that doesn’t reflect reality.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

Neither is using advertisements to target and retarget a group of people because they work at a company and came to your web site. Then following through with clear integration to sales outreach and activities from engagement to close. 3) Get personal fast because companies don’t buy anything, people do. I could not agree more!].

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. Of those, 53% were going to invest in account-based advertising, 43% in marketing automation, 32% in website personalization and 26% in predictive analytics moving forward (among other areas).

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Pointclear

I pay attention to people who are broadcasting and advertising there.” Marketing and Sales Alignment: Content Development Helps Close the Gap. ” Referencing content published on MarketingProfs, she says, “We ran a whole series on marketing through radio, for example. It’s a clear outbound tactic.

Strategy 171
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How to Make Forecast If You’re Failing at the Half

Pointclear

Because qualified leads close at 25% - 50% greater than unqualified leads, and it happens faster, you need to prime the pump from a guaranteed source. By the way, this calling process will also uncover less qualified people (longer time frame, no budget yet, or not the decision maker) which will close in the future. _.