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Insights on Outbound Conference in Atlanta

Pointclear

The more you need a deal the less likely it is to close.”. A key piece of both books is my firm commitment to showing others that by targeting better prospects, it is possible to close more deals at a higher price. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. Some Additional Take-aways.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. Of those, 53% were going to invest in account-based advertising, 43% in marketing automation, 32% in website personalization and 26% in predictive analytics moving forward (among other areas).