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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. We persevered—and then turned over a Sales Qualified Lead which closed for $1,000,000,000 five months later. Here’s What PointClear Persistence Looks Like. A Keep-at-It Story Close to Home. I have been extremely busy but I’ll be ready to talk to you soon.”. We didn’t stop.

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Insights on Outbound Conference in Atlanta

Pointclear

The more you need a deal the less likely it is to close.”. Anthony Iannarino – Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. Our dedicated, degreed, and seasoned associates follow a super-targeted account-specific marketing plan.”

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. Some of it is direct marketing, such as email, display, and PPC search. And YouTube in 10th place?

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Pointclear

Click to start video at this point — Asked about what is happening or not happening in marketing and sales that is surprising this year, Ann references research that MarketingProfs did with the Content Marketing Institute last year. I pay attention to people who are broadcasting and advertising there.”

Strategy 171
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How to Make Forecast If You’re Failing at the Half

Pointclear

Start pumping up qualified leads in October and the results will be higher marketing costs, crappy discounted margins, poor sales results, but a great start for the coming year.”. __. Because qualified leads close at 25% - 50% greater than unqualified leads, and it happens faster, you need to prime the pump from a guaranteed source.