The Data Points You Need for an Effective Account Targeting Strategy
Sales Hacker
NOVEMBER 14, 2019
At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). It’s tempting, because of the low cost per lead and the sheer volume they can provide.
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