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What it Really Means When CRM Isn't a Sales Force Priority

Understanding the Sales Force

The management dashboard, metrics, charts, graphs, tables, pipeline, forecasts, reports and anything else you can coax from today's feature-rich CRM applications will not contain up-to-date and accurate information unless every salesperson is committed and held accountable to updating it - DAILY.

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Solving the CRM Problem

Understanding the Sales Force

Management doesn't hold salespeople accountable for using/maintaining CRM. CRM is focused on data and accounts rather than opportunities. CRM allows salespeople to place prospects in the wrong stage of the pipeline. Hold salespeople accountable for providing real-time updates. What about examples?

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