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What it Really Means When CRM Isn't a Sales Force Priority

Understanding the Sales Force

The management dashboard, metrics, charts, graphs, tables, pipeline, forecasts, reports and anything else you can coax from today's feature-rich CRM applications will not contain up-to-date and accurate information unless every salesperson is committed and held accountable to updating it - DAILY. Tools are their salvation!

CRM 233
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Solving the CRM Problem

Understanding the Sales Force

Management doesn't hold salespeople accountable for using/maintaining CRM. CRM is focused on data and accounts rather than opportunities. CRM is viewed as busy work rather than a tool. Hold salespeople accountable for providing real-time updates. The best coaching tool on the planet. What about examples?

CRM 215