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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Keep reading to learn what customer retention is, why it’s vital to business success, and what you can do as a sales rep to better retain your customers. Customer Retention: A Definition Customer retention is the act of retaining customers over a specific period of time such as a month, quarter, or year.

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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Keep reading to learn what customer retention is, why it’s vital to business success, and what you can do as a sales rep to better retain your customers. Customer retention is the act of retaining customers over a specific period of time such as a month, quarter, or year. Customer Retention: A Definition.

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What Is the Real ROI of a Customer?

SugarCRM

But you know you need data to back this up—after all, we’re paid to think and then act, not simply go with our gut. In a 2019 study , Gartner found that customer effort is the most significant measure in determining loyalty. They improve recruiting efforts, public relations and even serve as outside sales reps.

ROI 26