Episode #097: Psychological Ownership in Sales with Colleen Kirk
Jeff Shore
DECEMBER 31, 2018
Often times people fall in love with a product and just the act of touching it gives them a feeling of ownership. 4:18] Colleen Kirk’s interest in consumer behavior. [9:13] 20:38] Conflicts between consumer’s psychological ownership and the salesperson’s product. [24:38] Is it when they walk away with what they’ve bought?
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