ACT Demand Generation Demographics Prospecting 
Zoominfo
NOVEMBER 20, 2023
For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas. Blog post outlines and video script drafts can be created in seconds using generative AI.
Zoominfo
SEPTEMBER 22, 2022
Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Think buying signals, engagement, and account-based marketing.
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Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.
The Pipeline
AUGUST 26, 2011
About a month ago Ian asked Sandra what her sales strategy was all about and why it seemed as though she was acting as more of an advisor than a salesperson. There may be a need to purchase resources differently if the customer needs to enter new markets and cater to new demographics. Demand Generation. Prospecting.
Zoominfo
AUGUST 12, 2021
A more accurate, scalable approach Instead of shouting in a crowded stadium, ZoomInfo Targeted Audiences is designed to help you find the prospects you want to reach in their specific rows and seats, and invite them to your luxury box for a personalized conversation.
Zoominfo
AUGUST 12, 2021
ZoomInfo Targeted Audiences is the only solution that enables advertisers to tap into our best-in-class B2B data cloud, offering a 360-degree view of prospects and more flexibility for digital marketing than ever before. A more accurate, scalable approach. Retargeting. See targeted audience data in action.
Sales Hacker
NOVEMBER 15, 2017
Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Demand Generation. Deal Closing. Decision Maker. Direct Mail. Direct Sales.
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