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article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

MAY 11, 2021

For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Look for titles such as CEO, CFO, and VP of sales. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform.

Top of Funnel 130
Top of Funnel Campaigns ROI Maximizer 130
article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

MAY 11, 2021

For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Look for titles such as CEO, CFO, and VP of sales. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform.

Top of Funnel 130
Top of Funnel Campaigns ROI Maximizer 130
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