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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. That’s a powerful way to add incentive to your remarketing campaigns.

Lead Rank 196
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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. That’s a powerful way to add incentive to your remarketing campaigns.

Lead Rank 133
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What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples

PandaDoc

For example, B2B lead nurturing will look slightly different from nurturing B2C leads. Instead, it will ‘drip’ a series of perfectly pitched nudges and incentives designed for different stages in the buyer’s journey. Book a demo today to see how it works. The lead nurturing process: What are the stages of lead nurturing?

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Employee Advocacy: 15 Important Facts and Fallacies

LeadFuze

For instance, if you’re in a B2B (Business to Business) sector, LinkedIn is the best platform for sharing content, while Facebook is the most suitable for the B2C (Business to Consumer) environment. Google+ and Twitter are ideal for both B2B and B2C. Unless you’re selling books, that could pass. Click To Tweet.

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The Cycle Of Customer Loyalty: 8 Tips To Live By

InsideSales.com

This way, they can craft a message that hits the right points and that’s persuasive enough for customers to book a meeting. This is a common practice in the retail and B2C industries. Your clients can earn incentives by recommending your products and services to their network. Create Customer Loyalty Programs.

Loyalty 45
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7 Tips for Automating B2B Lead Generation

Sales Hacker

Or, go for a multi-channel marketing automation solution that can cover anything from your digital advertising to your social media accounts. Free eB-books or guides. Advertise it on industry platforms and online communities. A great B2B lead generation tactic you can use is to offer incentives for social shares.