Zoominfo

JUNE 7, 2018

Instagram is unique in that it humanizes even the most niche B2B businesses—but in order to form a true connection with your target audience, you must learn from the strategies B2C businesses use. Promote contests and sweepstakes: Give users an incentive to post a photo on Instagram using your branded hashtag through a contest or giveaway.

B2B 178

B2B Marketing Advertising Advertising 178

DiscoverOrg Sales

NOVEMBER 27, 2017

[BLOG] Read it: Matt, Kyle, and the Less-Traveled Road to Customer Satisfaction. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. That’s a powerful way to add incentive to your remarketing campaigns. Target your best-fit prospects.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Sales and Marketing Management

AUGUST 8, 2018

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? are ripe engagement hubs that help marketers go beyond traditional tactics and move onto a road less traveled. Do you offer an incentive that “moves the needle?”

Influencer 189

Influencer Social Media B2C Incentives 189

DiscoverOrg Sales

NOVEMBER 27, 2017

[BLOG] Read it: Matt, Kyle, and the Less-Traveled Road to Customer Satisfaction. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. That’s a powerful way to add incentive to your remarketing campaigns. Target your best-fit prospects.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 133