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How to Check the ROI of Your ABM Strategy

Sales Hacker

The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Paid advertising drives ABM. Important paid advertising metrics cover: Impressions: This is the number of times your ad has been displayed. Marketo Engage. Clicking through to a particular page.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Prior to Tealium, she held leadership roles at Engagio and Marketo. “Always deliver more than expected! Emiley Oster.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

The Gist: G2 Crowd is a massive name in the software space. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 Insights, actionable advice & founder interviews aimed at helping you grow your expansion stage software. A Post Worth Your Time. G2 Crowd Sales Blog.