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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. For example, let’s say you’re creating a video advertisement for your newest product. An artist, on the other hand, might structure the advertisement as an engaging story that illustrates a rewarding customer experience.

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How can I prove that Digital Marketing is Cost Effective for Small Business?

BuzzBoard

Digital marketing has numerous benefits for small businesses. It levels the playing field against larger businesses, offers a cost-effective method for reaching broader audiences, etc. Take, for instance, a local sandwich shop that, through online advertising and social media platforms, increased customer engagement and boosted sales.